Sunday, September 4, 2016

Adventures with The Legacy Film Festival on Aging

The Legacy Film Festival on Aging emphasizes that aging can be a great adventure. So come and see for yourselves! -- Sheila Malkind, executive director, LFFoA

What a difference a year makes! Around this time last year, I posted an interview with Legacy Film Festival on Aging's (LFFoA) Sheila Malkind about the 2015 film festival. This year, I've had the pleasure of participating as a board member with the organization. Though I've volunteered with LFFoA in the past, being on the board requires greater commitment. As Sheila mentioned before, it's hard work to put together a film festival! Nonetheless, I have no complaints as it's been a labor of love. 

As a board member, I have been involved with a multitude of tasks and gained greater appreciation for the behind-the-scenes efforts that go into the making of LFFoA. Being a small nonprofit, board members and volunteers pitch in wherever there is a need, ranging from social media postings, sponsorship requests, reviewing films, etc. It was sheer joy to dive right in and to find creative ways to connect with people and organizations to promote the film fest. With less than 2 weeks until the event, we even created a quick iPhone video PSA to be aired on a local public TV station -- my 'directorial debut!' :-)
Left: Scene from the LFFoA PSA with Sheila & Phu. Right: Howard, Phu, Koko & Sheila selfie.

All of this comes at a pivotal time in my life. I recently turned 50 and have determined to focus on projects that are both meaningful and enjoyable. Through the experience of working with LFFoA, I've been able to tap into my creativity and social media skills to contribute to a truly unique film festival. I'm grateful to Sheila and LFFoA for inviting me to participate as it truly has been an 'adventure.' 

The Legacy Film Festival on Aging is around the corner and it's going to be an enjoyable, thought-provoking event. Hope to see you there! Here's the LFFoA PSA VIDEO.

Legacy Film Festival on Aging
September 16-18, 2016
New People Cinema, Japantown
1746 Post Street, San Francisco